Instagram Algorithm Shift: Why ‘Sends’ Matter More Than Ever via @sejournal, @MattGSouthern
In a recent Instagram Reel, Adam Mosseri, the head of Instagram, revealed a top signal the platform uses to rank content: sends per reach. This metric measures the number of…
How Our Website Conversion Strategy Increased Business Inquiries by 37%
Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out —…
Does your organization need a DAM? Audit first, with these easy steps.
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social to website to mobile app to…
4 ways to increase email engagement with your current ESP
I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very…
Ask An SEO: What Are The Best Resources To Learn SEO And Who Are The Best People To Follow Online For Good Advice? via @sejournal, @HelenPollitt1
This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people to follow online for good…
Cannibalization
In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix…
Auburn Player Gets Ejected, Which Contributes to 1st Round Loss in NCAA Tournament
In the first round of the NCAA Men’s Basketball Tournament, Chad Baker-Mazara, an Auburn player, deliberately elbowed a player from Yale. Chad lost his cool. For his actions, the official…
Breaking Through Barriers: How a Business Coaching Program Helps You Achieve Success
Starting and running a successful business requires more than just a great idea. It takes strategy, dedication, and often, some guidance along the way. This is where business coaching comes…
Weighing the Benefits and Negatives of NIL
Nick Saban is regarded as the best college football coach of all time. He had an amazing career, winning 7 national championships. This career came to an end a few…
Choose Your Friends Carefully
I always remember my mother telling me to choose my friends wisely. If you befriend the wrong person who does the wrong thing at the wrong time, and you are…